Siddhartha’s suicide note is now viral on social media, and people are taking to Twitter in hundreds, to share fond memories they have made in CCD.
The body of VG Siddhartha, founder of Café Coffee Day, was recovered from Netravati river in Mangaluru on July 31. He had gone missing two days ago. Police also recovered a suicide note, in which he apologised to his board members and CCD employees, saying he “failed as an entrepreneur”.
But, did he?
The most formative years of most 90s kids were spent sipping hot coffee in a CCD. Back in the days, college students didn’t “get wasted” in pubs, they hung out at coffee shops guffawing away carefree evenings. The popularity of the café chain spiralled, and outlets mushroomed across India's major cities and tourist destinations.
It’s a popular tag line, “A lot can happen over coffee”, was vindicated for many as the four walls of the café saw friendships and relationships bloom and blossom. It was not only the “it place” for everyday hangouts but a common haunt for college couples who sought a pocket-friendly but safe and 'happening' hangout.
Possibly the icing on the cake was that a CCD outlet promises spic and span washrooms and hygienic environs. Slowly but surely, Café Coffee Day became an indispensable part of our lives and spawned several lookalike coffees and tea chains.
Millennials may be hard-pressed to understand why every 90s kid is in a pained stupor today. Siddhartha’s demise marks the end of an era in their lives – the beloved coffee culture that his chain of coffee shops started.Siddhartha’s suicide note is now viral on social media, and people are taking to Twitter in the hundreds, to share their fond memories of CCD.
A sad day for the country losing a visionary entrepreneur #VGSiddhartha if someone as strong as VGS can break,anyone can break. So many marriages,dates,breakups,crushes,
friendships,jobs,business plans, career plans etc. happnd bcoz of him. @IncomeTaxIndia why so much pressure? pic.twitter.com/Ga3x7W4SYi
— MANUKUMAR (@manukumarspeaks) July 31, 2019
— Mukul Sharma (@mukulsharma1419) July 31, 2019
A lot can happen over coffee. I have almost always met my biggest client at a conveniently located #CCD for over 10 years. Eternal gratefulness to #VGSiddhartha. He was an inspiration to many self employed professionals.
— Harish Rao (@simpleharish) July 31, 2019
True. In a way, he provided the basic infrastructure for startup culture in idea. Many business ideas and partnerships have been created (besides 50k jobs) at CCD
— Apoorva Vora (@ahvora) July 31, 2019
Only a fool thinks that money alone can buy happiness.
Only a fool thinks that rich people do not have problems.
July 31, 2019
#siddartha #RIPSiddhartha Coffee and conversation made trendy in India. Sad end to an iconic businessman @CafeCoffeeDay Legacy and legends never die pic.twitter.com/4l91jJvIow— Sanaj (@Sanju0703) July 31, 2019
A man who created a global brand, created 50,000 jobs, was good to everyone ends his life under tragic circumstances. Compare this with criminals, rogues, frauds roaming freely in India. No country for good men. #Siddhartha
— Piyush Mahajan_PM (@pmahajan97) July 31, 2019
#Siddhartha, the Coffee King from #Karnataka who took chikkamagaluru coffee to a global level..... Created more than 30K jobs
Dreamt of building a multi specialty hospital where poor would be treated for free..... GR8 loss to src=twsrc%5Etfw">#RIPSiddhartha pic.twitter.com/xkd3bEnDae
— Harshitha Raghuram (@HarshithaRaghu4) July 31, 2019
#RIPSiddharthaJuly 31, 2019
A company may fail. A product and even idea can fail. An entrepreneur will never.