‘Boycott Tanishq’ trends on Twitter over jewellery brand’s interfaith marriage-themed advertisement

A 45-second commercial released by Titan group’s jewellery brand Tanishq has sparked a controversy on social media. The Tanishq advertisement shows a Muslim family celebrating the baby shower of their Hindu daughter-in-law.

The YouTube description of the commercial reads: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, and cultures.”

Please @TanishqJewelry also show an ad where a muslim woman celebrates eid with her hindu in-laws.

Also hire few dozen exxtra security guards around your showrooms and offices because that offense generally tends to become deadly. #BoycottTanishq https://t.co/ImACJ3mFEs

— Maddy (@jai_in_) October 12, 2020

#BoycottTanishq
many brands are doing this why, why they want to destroy Hinduism.

Tanishq jewelry is promoting diwali ad in which hindu girl is married to a muslim and got pregnant and also showing that muslim are peaceful in religion and promoting love jihad openly.

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— FilmySoup (@FilmySoup) October 12, 2020

Why i see Hindu daughter in law everywhere....why dont you show Muslim daughter in law anywhere. Just Asking #BoycottTanishq

— Ranzy Singh (@ranzysingh) October 12, 2020

#BoycottTanishq

Any company that promotes Love Juhad is Anti Hindu.

Buying from @TanishqJewelry will be like funding of killing Hindu Daughters.

DONT BUY FROM TANISHQ JEWELRY THIS FESTIVE SEASON.

WE LOVE OUR DAUGHTERS, WE HATE LOVE JIHAD PROMOTERS.#BoycottTanishq https://t.co/vfeKpUZk5P

— Me Indian (@PRacheni) October 12, 2020