ZEE5, the video-streaming platform from the house of Zee Entertainment, is putting Friends: The Reunion, a special of the famous series Friends, behind paywall with to popularise its annual premium subscription plan.
The special, which will stream on May 27 (today) worldwide, will be available under the yearly plan of Rs 499.
While Friends: The Reunion is behind paywall, the content has attracted advertiser interest with ZEE5 running promos of the special on the advertising video on-demand side. And Amul has got on board.
But the focus is more on the subscription video on-demand (SVOD) side.