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After Radhe, ZEE5 offers Friends: The Reunion to drive subscriber acquisition

The company is betting on the younger audience and believes that quality content will drive consumers to buy the annual pack. According to industry estimates, Zee5 has around 4-5 million subscribers now. Company sees a triple digit growth in subscription revenues during Q4FY21.

May 27, 2021 / 04:55 PM IST
FRIENDS Reunion Trailer. Image source: hbomaxPOP | originals

FRIENDS Reunion Trailer. Image source: hbomaxPOP | originals

 
 
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ZEE5, the video-streaming platform from the house of Zee Entertainment, is putting Friends: The Reunion, a special of the famous series Friends, behind paywall with to popularise its annual premium subscription plan.

The special, which will stream on May 27 (today) worldwide, will be available under the yearly plan of Rs 499.

While Friends: The Reunion is behind paywall, the content has attracted advertiser interest with ZEE5 running promos of the special on the advertising video on-demand side. And Amul has got on board.

But the focus is more on the subscription video on-demand (SVOD) side.