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Last Updated : Aug 07, 2020 03:12 PM IST | Source: Moneycontrol.com

‘This looks familiar’: TikTok throws some major shade as Instagram launches Reels

The new Instagram feature evidently mimics TikTok by allowing users to make short 15 second videos with audios playing in the background.


More than a month after the Government of India banned popular Chinese video-sharing application TikTok over security concerns, Facebook’s Instagram officially launched Instagram Reels on August 5.

The new Instagram feature evidently mimics TikTok by allowing users to make short 15 second videos with audios playing in the background. It also allows users to add visual effects. The latest Instagram feature is already a hit with millennials, but there is simply no dismissing its similarities with TikTok.

In fact, the official Twitter handle of TikTok shared the Instagram Reels launch video on August 7 to throw some shade and made an obvious, taunt-ridden, humble statement – “Well, this looks familiar!”
Though Instagram Reels has been dubbed a TikTok clone and the accusations are not unfounded, the one telling difference between the two would be the time limit. While TikTok had extended the maximum video length to 60 seconds, Insta Reels would be limited to 15 seconds. Besides, there are no data security concerns surrounding Instagram as yet, but no one can say the same about the Chinese application.
First Published on Aug 7, 2020 03:12 pm
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