The difference between the feature on the two platforms is that Snapchat is focusing more on the individual and personalized creativity for sharing with close friends.
Snapchat is introducing a major design revamp on its mobile app. The social app is taking cues from TikTok and will allow users to record videos set to popular songs within the Snapchat app itself.
The new feature will make Snapchat yet another TikTok-alternative, which is on the radar over data security concerns. Snapchat told The Verge that the feature is currently rolling out in New Zealand and Australia, and other English-language users will get it later this year.
The difference between the feature on the two platforms is that Snapchat is focusing more on the individual and personalised creativity for sharing with close friends. A company spokesperson told the website that the feature emphasises on sharing music with “real friends”, and not to a wide collection of public followers like on TikTok.
The feature is launching with “a robust and curated catalogue of music” from Warner Music Group, Universal Music Publishing Group, Merlin, and more. Snap is designing this feature in a way that labels might prefer: when you swipe up on a video, you’ll get the song’s title and artist, plus a link to listen to the track on your streaming platform of choice.