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Last Updated : Aug 04, 2020 12:16 PM IST | Source: Moneycontrol.com

Snapchat borrows another TikTok feature allowing users to add music to videos: Report

The difference between the feature on the two platforms is that Snapchat is focusing more on the individual and personalized creativity for sharing with close friends.

Snapchat is introducing a major design revamp on its mobile app. The social app is taking cues from TikTok and will allow users to record videos set to popular songs within the Snapchat app itself.

The new feature will make Snapchat yet another TikTok-alternative, which is on the radar over data security concerns. Snapchat told The Verge that the feature is currently rolling out in New Zealand and Australia, and other English-language users will get it later this year.

The difference between the feature on the two platforms is that Snapchat is focusing more on the individual and personalised creativity for sharing with close friends. A company spokesperson told the website that the feature emphasises on sharing music with “real friends”, and not to a wide collection of public followers like on TikTok. 

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The feature is launching with “a robust and curated catalogue of music” from Warner Music Group, Universal Music Publishing Group, Merlin, and more. Snap is designing this feature in a way that labels might prefer: when you swipe up on a video, you’ll get the song’s title and artist, plus a link to listen to the track on your streaming platform of choice.

The company recently confirmed to be working on another feature that is quite similar to TikTok. Snap previously confirmed that it is experimenting a new Discover feed interface that will let users move through the public content on the app by swiping vertically.
First Published on Aug 4, 2020 12:16 pm
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