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Last Updated : Feb 13, 2020 05:13 PM IST | Source: Moneycontrol.com

Coronavirus kills MWC 2020: What happens to the launch events?

This is the first time in 33 years where the annual MWC event would not take place.


Mobile World Congress (MWC) 2020, scheduled to begin from February 24, has been cancelled. GSMA, the organisation that runs MWC, has cancelled the event for this year due to concerns over the COVID-19 outbreak.

Over the past few days, speculations were being made about the cancellation of MWC 2020 Barcelona after several major tech brands withdrew their participation. On Wednesday, GSMA released a statement confirming the cancellation of the world’s largest mobile trade show.

“With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event,” said John Hoffman, CEO, GSMA.

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The cancellation further led to comments on Twitter that suggested the overall end of MWC since companies would opt for separate events or web launches, instead of attending the MWC for showcasing their products.

However, GSMA’s statement, so far, confirms that MWC 2021 will take place. “The GSMA and the Host City Parties will continue to be working in unison and supporting each other for MWC Barcelona 2021 and future editions”, the statement read.

This is the first time in 33 years where the annual MWC event would not take place.

What happens to the pre-MWC launch events?

OPPO has responded to Moneycontrol's query.

"OPPO respects and understands GSMA’s decision to cancel the MWC Barcelona 2020 event. After serious consideration, we have also decided to reschedule the OPPO Find X2 Global Launch Event, originally scheduled on 22nd February. As of now, the event will be rescheduled for March and more information will be shared soon. Thank you for your continued support, and we kindly look forward to unveiling our latest flagship 5G smartphone in the near future," it said.

Moneycontrol has also sent out an email to Realme to get updates on its launch event in Barcelona. Realme, in its statement, stated that the company will launch its first 5G smartphone -- Realme X50 Pro 5G -- on February 24 in Madrid.

"Keeping in light with the impact of the virus and the cancellation of MWC 2020, realme has decided to cancel the participation at MWC Barcelona 2020, accordingly. Our first 5G flagship smartphone realme X50 Pro 5G, originally planned to debut at the MWC, is going to be launched online globally in Madrid on February 24th," the statement read.

Xiaomi has postponed the global launch of Mi Note 10. The company issued the following statement.

GSMA MWC 2020 attracts over lakh attendees from over 200 countries. Brands not only showcase new products but also get in talks with investors at the MWC, also known as the mecca of smartphone tech events.

The cancellation of MWC 2020 is estimated to cause a loss in millions of Euros, not just for the organisers and the participating brands, but also the hotel, travel and hospitality industry.

 

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First Published on Feb 13, 2020 11:09 am

tags #MWC 2020

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