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Last Updated : Jun 18, 2019 08:00 PM IST | Source: Moneycontrol.com

Companies need to create digital environments to retain talent: Study

The average employee needs to navigate four or more applications just to execute a single business process.

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Technology is a key driver of the modern employee experience. And according to a new research conducted by the Economist Intelligence Unit (EIU) with sponsorship from Citrix Systems, companies that use it to support new models for work and provide employees with tools that make it more efficient and meaningful, can deliver a superior one. In the process, they can not only attract the people they need, but keep them engaged and productive and improve their business results.

Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer, Citrix, said, “To attract and retain talent in today’s tight labor market, companies need to rethink what “workplace” means and create digital environments that accommodate traditional, remote and gig workers and deliver the tools, and information they need to do their best work in a simple, unified way.”

Across geographies and industry sectors, many companies are recognizing - and proving—that a better employee experience can lead directly to improved business results.

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Today’s workplace is filled with distractions and complexity that frustrate employees and prevent real work from getting done. Within a typical company, the average employee needs to navigate four or more applications just to execute a single business process. And accessing them requires managing multiple passwords and interfaces. All of this takes time and focus away from people doing what they want – and are paid to do.

Case in point: employees spend more than 25 percent of their time searching for the information they need to do their jobs, and managers more than half of their time executing routine tasks. It’s a problem IT has largely created by steadily implementing technology they thought would simplify work that has only made it more difficult.

But participants in EIU study say that with the right solutions and strategy, it can be fixed. “Employees are, after all, consumers,” said Florian Wies, regional lead, country integration, Merck. “Delivering digital tools in a way that’s intuitive and familiar for them will improve their experience.”
First Published on Jun 18, 2019 08:00 pm
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