Apart from Honda City, the Yaris will take on Skoda Rapid, Volkswagen Vento, Maruti Suzuki Ciaz and Hyundai Verna.
Toyota Kirloskar Motors, India's sixth largest car maker, has commercially launched the midsize sedan Yaris, nearly a month after the Japanese giant unveiled its prices.
The new sedan will be available in four variants further segmented into eight iterations. While the starting price is Rs 8.75 lakh, the top-end version is priced at Rs 14.07 lakh (both prices ex-showroom). These introductory prices have been kept uniform across the country and will be revised at a later date.
Apart from Honda City, the Yaris will take on Skoda Rapid, Volkswagen Vento, Maruti Suzuki, Ciaz and Hyundai Verna.
For Toyota, Yaris comes into the market after a lull in its product pipeline. It has not launched any product below the Rs 10 lakh price point since it launched the Etios (2010) and Liva (2011). Innova Crysta remains the largest selling product for the company.
The mid-size sedan segment, where Toyota has launched the Yaris, sees a monthly volume of 15,000 units. Its launch comes at a time when growth has been flat in this segment as consumers have either shifted to sports utility vehicles or premium hatchbacks. Hyundai's new Verna was the last new product launched in this segment, when it hit the markets last year.
The Yaris undercuts the Honda City by a small margin. The City is priced at Rs 8.91 lakh (ex-showroom, Mumbai). Toyota has offered an automatic gearbox option with every variant of the Yaris — a first in the segment.
Though its rivals come packed with a diesel option, Toyota has gone in only with a petrol offering on the Yaris. The car will be offered in a 1.5 L Dual VVTi gasoline engine with a 7-speed CVT (Continuous Variable Transmission) or 6 speed MT (Manual Transmission) options.The car is equipped with power driver seats, roof mounted air vents for rear passengers, hand-gesture-controlled infotainment system, paddle shift for CVT with cruise control, 7 Airbags, anti-lock braking system with EBD and vehicle stability control, to name a few features. This will be Toyota's fourth sedan in India after Camry, Corolla and Etios.