Royal Enfield launches 'Service on Wheels' initiative amid COVID-19 pandemic

Under the initiative, the company has deployed 800 units of purpose-built Royal Enfield motorcycles across the dealerships in the country.

July 28, 2020 / 03:47 PM IST

Niche bike maker Royal Enfield on Tuesday said it has rolled out a doorstep service facility 'Service on Wheels' for its customers in the country in view of the COVID-19 pandemic.

Under the initiative, the company has deployed 800 units of purpose-built Royal Enfield motorcycles across the dealerships in the country.

The service is aimed at safe, seamless and hassle-free motorcycle service experience to customers at their doorsteps, Royal Enfield said in a statement.

The bikes under the initiative are equipped to carry tools, equipment and spare parts to undertake up to 80 percent of all typical service and repair requirements at the doorstep of a customer including scheduled maintenance service, minor repairs, critical component testing, parts replacement, electrical diagnosis, and more, it added.

"We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to tier II and tier III towns across the country," Royal Enfield Chief Commercial Officer Lalit Malik said.

Close

COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more
Show

The recent launch of several service initiatives and 'Service on Wheels', endeavour to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality, he added.

Customers can now book the 'Service on Wheels' by contacting their nearest Royal Enfield dealership outlet, the company noted.

Follow our full coverage of the coronavirus pandemic here.
PTI
first published: Jul 28, 2020 03:41 pm

stay updated

Get Daily News on your Browser
Sections