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Hero to keep expanding tie-up with Harley, dealers to sell American superbikes

A senior Hero MotoCorp official has confirmed that the partnership will keep ‘expanding and extending’ in future.

October 29, 2020 / 11:04 PM IST

Hero MotoCorp and Harley-Davidson have kept their partnership open to include more agreements in future including joint development of products as the Indian bike maker aims to go after the premium segment aggressively.

Following the October 27 announcement which said that Hero will sell and service Harley products in India as part of a licensing agreement, a senior Hero MotoCorp official has confirmed that the partnership will keep ‘expanding and extending’ in future.

When asked by an analyst if there will be joint development of products or if Hero will develop products for Harley to be sold by it Hero MotoCorp’s Chief Financial Officer Niranjan Gupta said both partners will work together for such details.

“These are the detailing of how both partners will work together but primarily as we said the bikes will be developed, manufactured and sold by Hero. But the cooperation and collaboration will keep expanding and extending,” Gupta said.