The drift towards a more expensive bike could be attributed to the pent-up demand for the two BMWs as well as the aspirational value associated with the German luxury brand.
Despite sharing the same platform and having a much heavier price tag, two premium bikes by BMW Motorrad have outsold their sister TVS bike.
The German heavyweight said it sold 1,640 units of the G 310 R and G 310 GS since their launch in July (deliveries commenced in August). TVS Motor Company is believed to have sold less than 1,500 units of the Apache RR 310 during August-December period.
The G 310 R, G 310 GS and the Apache RR 310 were born out of a common platform developed by TVS and BMW and use many shared components, including the engine. They are made from the same factory in Tamil Nadu owned by the Indian company.
The BMW G 310 R is priced at Rs 2.99 lakh and the G 310 GS is priced at Rs 3.49 lakh (ex-showroom). The TVS Apache RR 310 is priced at Rs 2.23 lakh (ex-showroom).
The drift towards a more expensive bike could be attributed to the pent-up demand for the two BMWs as well as the aspirational value associated with the German luxury brand. BMW G 310 R and G 310 GS have been developed in Munich, Germany by BMW Motorrad.
For BMW, the two bikes are the cheapest bikes anywhere in the world (all BMW bikes are priced above Rs 12 lakh in India) but for TVS the Apache RR 310 is the most expensive bike it has ever built for sale (the second most expensive is Apache RTR 200 4V ABS at Rs 1.10 lakh).
TVS has been struggling with the Apache RR 310 since its launch in December last year. Though the company had given a guidance of selling 10,000 units in the first year of launch it has fell short of that target.
The Chennai-based maker of scooters under the Jupiter and Scooty brand managed to cross the half way mark in the given 12 months with sales of 5,113 units of the Apache RR 310. TVS started to sell the RR 310 through a limited line of dealerships to preserve the exclusivity of the bike. BMW sells the two models through 11 dealerships while the TVS bike is sold through a line of 65 dealerships.November marked the worst month for the Apache RR 310 clocking sales of just 132 units. The peak monthly sales reported by the motorcycle was in March when it sold 983 units. The Apache RR 310 is the first major attempt by TVS to transform itself from a budget scooter and moped manufacturer to a performance bike producer.