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Audi A4 review: New features rev up company’s comeback game

The Audi A4 has its task cut out for it as competitors such as the Mercedes-Benz C-Class, the long wheelbase BMW 3 Series, the Volvo S60 and the Jaguar XE are all vying for the loaded wallets of its target consumers.

January 18, 2021 / 12:41 IST
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If you’re a car enthusiast, it’s impossible not to feel for Audi in India. Not so long ago (where has all that time flown?), it was the market leader in the luxury segment, with a slew of great models.

Before it could quite figure out what happened, however, it found itself on the downslope, with a curtailed range of cars and a less than impressive sales chart. In the meantime, its German competitors turned up the heat and shot past it.

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Last year, Audi took a step towards making a proper comeback – it released five new models, and has several more lined up for this year, other than the car I’m writing about, the face lifted A4. It has its task cut out for it, what with cars like the Mercedes-Benz C-Class, the long wheelbase BMW 3 Series, the Volvo S60 and the Jaguar XE vying for the loaded wallets of its target consumers.