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Apple sees a 225% uptick in iPhone sales in China in Q2 2020

This shows that the strong appeal of the Apple brand is very-much prevalent among Chinese consumers.

July 30, 2020 / 05:45 PM IST

Apple has reportedly seen an uptake in sales in the second quarter in 2020 in China. According to research data from Shanghai’s CINNO Research, Apple was the fastest-growing smartphone brand in China with a reported 225-percent increase compared to the previous quarter.

CINNO reported that Apple shipped a total of 13 million iPhones in Q2, 2020, resulting in a 62 percent yearly increase. The substantial numbers come after iPhone sales slumped in February, reportedly reaching only 500,000 phones in the country. However, since then, Apple has bounced back with strong sales for both the iPhone 11 and the iPhone SE (2020), which arrived in April this year.

Additionally, Counterpoint Research also noted that Apple’s channel sales from Apple’s retail partners in China hit 7.4 million units from Apple to June, accounting for a year-on-year increase of 32-percent. Counterpoint Research used data from channel sales refer to the number of iPhones sold to Apple’s retail partners, while CINNO Research counts retail sales. It is worth noting that channel sales are closer to the actual sales numbers.

Huawei came up on top in the second quarter of the year with 36.6 million channel sales, a 14 percent year-on-year increase. Huawei is the largest smartphone maker in China, with sales numbers much higher than Apple. However, the Cupertino-based tech giant came out ahead of Oppo, Vivo, and Xiaomi. The Chinese market saw an overall decline of 17-percent during Q2, 2020, which can be attributed due to the coronavirus pandemic.

The iPhone 11 is currently the best-selling iPhone model in the country, while the new iPhone SE is ranked among the three-best selling smartphones in China. This shows that the strong appeal of the Apple brand is very-much prevalent among Chinese consumers.

Moneycontrol News
first published: Jul 30, 2020 05:44 pm
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