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More active smartphone users in India than in U.S

Google, along with IPSOS and MMA (Mobile Marketing Association) have released a report revealing the pattern ...

May 04, 2012 / 10:40 AM IST

Google, along with IPSOS and MMA (Mobile Marketing Association) have released a report revealing the pattern of smartphone usage, globally. To begin with, Indian smartphone users were found to be more active than their U.S counterparts However, India has less than 50 percent of the number of smartphone users, than in the U.S. These days a smartphone isn’t just a calling and SMSing medium, and this survey will vouch for that. Smartphones these days cover a much larger base, they're used for - searches, news, watching TV, listening to music, and several other functions from an endless list. While tech savvy users know how to get the best out of their smartphones, there are several users who satiate themselves with just the basic functions that a phone has on offer. Not surprisingly hence, youth falling within the age bracket of 18 to 29 form the largest consumer bracket for smartphone usage.

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