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Indian Railway's SMS ticket a hit among youth

The Indian Railways, which dominate the digital consumption niche in the travel segment in India, didn‘t surprise ...

February 07, 2012 / 11:45 AM IST

The Indian Railways, which dominate the digital consumption niche in the travel segment in India, didn’t surprise many when they announced to go paperless with the new mobile ticketing option using SMS. No sooner that Indian Railway Catering and Tourism Department (IRCTC) launched the mobile service, than it’s already a hit among the youth in Kerala.

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