Google Play Music Unlimited members will be automatically granted the equivalent tier of YouTube Music Premium or YouTube Premium based on the level of benefits with their current subscription, at the same price.
Over 95 per cent of the online video consumption is in Indian languages and Bengali content is growing more than 100 per cent year-on-year in watch time, he said.
The shift in strategy means that starting in 2020, a YouTube Premium subscription will no longer be the only way to watch most original programs, with all users having some access.
The programming will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series.
Google has rolled out YouTube Music and YouTube Music Premium, in a bid to take on Spotify, Apple and Amazon in the live music streaming market
YouTube will launch a revamped version of its music service, YouTube Red, which comes with extra features like personalized playlists based on individual's YouTube history and other usage patterns, Recode said.
Google may also force Google Play Music users to move on to YouTube Remix by the end of 2018
Storyboard Editor, Anant Rangaswami speaks to David Powell, Director-Online Partner Development, YouTube about how can anyone become a star and earn a living out of YouTube.
Shemaroo Entertainment reported a good set of first quarter numbers with a 18.6 percent rise in net profit to Rs 14 crore while the total income grew 23.6 percent to Rs 95.9 crore. EBITDA margin came at 31.1 percent in Q1.
Social networking sites have created an eco-system for content producers and consumers. Content, viewership and number of followers are now turning out to be tangible assets.
Shares of Mukta Arts were locked at 20 percent upper circuit intraday on Friday. Its film academy Whistling Woods International (WWI) has collaborated with YouTube Space for production facility for YouTube video creators, in Mumbai.
As part of a major overhaul of its operating structure, Google said on Monday it was creating a new holding company called Alphabet. Google co-founder Larry Page will step down as Google's chief and Pichai was appointed as head of a "slimmed-down" version of the company.
Youtube released the list of the top ads for the quarter ending March. Given that the ICC Cricket World Cup was the big event of the quarter it is not surprising to note that ads that were released during and around the tournament dominate that list. Watch the top five in descending order.
RBI plans to use Twitter to send alerts on new announcements in real time. Its YouTube channel will contain all the press conference coverage and interviews of the top management, and even films targeted at consumer literacy.
Superwoman or Lily Singh is one of the most famous YouTube personalities known for her satirical sketches on everyday life. She has more than 5 million subscribers and has collaborated with brands and celebrities like Shah Rukh Khan and Madhuri Dixit.
On November 5th and the DDA will draw lots for 25,034 apartments ranging from Rs 5.5 lakh to Rs 1.2 cr.
Youtube: It's skippable True-View ad platform. It seems Idea and Lowe Lintas have figured out the code to viral success - the latest 'Ullu Banaaoing' set of films have been deemed the most watched ads for the month of February.
Last week, Micromax made headlines when it announced its new brand ambassador - Hugh Jackman.
Nano's new TVC is YouTube True View of August.
Ignitee Digital Solution's Atul Hegde tells us what brands we have to watch out for on YouTube.
Cadbury India, Indian campaign was the most effective on YouTube's True View ad platform in July. This time, it's not a commercial, but an activation by Cadbury India that took the top honours.
An ad, starring Chetan Bhagat for Shaadi.com in the role of matchmaker rules the roost for You Tube's True View for June.The ad was viewed more than 197,000 times for a cumulative 110 thousand minutes.
Weddings take place almost all around the year. The industry is huge and has an annual turnover of USD 25.5 billion. The big day is celebrated differently across the country. To make one's wedding celebration a memorable one, Young Turks captures the work of Vishal, who set up 'Wedding Filmer' in 2010.
Out of more than 100 Indian ads only a handful managed to rake in more than 300,000 views on YouTube‘s True View ad platform that allows users to skip ads they don‘t want to see. Vodafone‘s Zumi Zumi was the most viewed ad in May with 681700 views.
WPP owned agency GroupM's Chief Digital Officer, Rob Norman tells Story board editor Anant Rangaswami about how sites like YouTube are already whetting the appetitel of viewers and how media agencies are equipping themselves for these changes.