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  • Google considering YouTube, Gmail accounts for kids Aug 20, 2014 08:24 AM IST

    Google considering YouTube, Gmail accounts for kids

    Google's effort is partly driven by the fact that some parents are already trying to create accounts for their children and the company wants to make the process easier and compliant with the rules, the Wall Street Journal reported.

  • Idea and Lowe Lintas's code to viral success Mar 15, 2014 03:59 PM IST

    Idea and Lowe Lintas's code to viral success

    Youtube: It's skippable True-View ad platform. It seems Idea and Lowe Lintas have figured out the code to viral success - the latest 'Ullu Banaaoing' set of films have been deemed the most watched ads for the month of February.

  • Disney in talks to buy YouTube network Maker Studios Mar 12, 2014 10:38 AM IST

    Disney in talks to buy YouTube network Maker Studios

    If the deal goes through, it would be one of the largest investments in a YouTube developer by a traditional media giant.

  • Google taps longtime executive Wojcicki to head YouTube Feb 06, 2014 03:42 PM IST

    Google taps longtime executive Wojcicki to head YouTube

    The move, in which Wojcicki will replace Salar Kamangar, represents the latest change to Google's top properties by Chief Executive Larry Page and comes as Google is striving to turn the popular video portal into a bigger money-maker.

  • Evolution key to digital marketing: HDFC Life Feb 06, 2014 01:23 PM IST

    Evolution key to digital marketing: HDFC Life

    Since content is truly the king for digital marketing, it has to evolve and take the shape or format of whichever platform it is used on, Sanjay Tripathy, Senior Executive Vice President, HDFC Life said.

  • YouTube hopes to boost music profile with new awards show Nov 02, 2013 12:20 PM IST

    YouTube hopes to boost music profile with new awards show

    The online video-sharing site is rolling out its first YouTube Music Awards on Sunday, with a show that pairs established industry stars such as Lady Gaga and Arcade Fire along with performers from the Google-owned video site.

  • Will Hugh Jackman change fortunes for Micromax? Oct 26, 2013 05:14 PM IST

    Will Hugh Jackman change fortunes for Micromax?

    Last week, Micromax made headlines when it announced its new brand ambassador - Hugh Jackman.

  • Google unveils plans for user names to appear in ads Oct 12, 2013 02:37 PM IST

    Google unveils plans for user names to appear in ads

    The changes, which Google announced in a revised terms of service policy on Friday, set the stage for Google to introduce "shared endorsements" ads on its sites as well as millions of other websites that are part of Google's display advertising network.

  • Why is Nano's new TVC YouTube True View star of August? Oct 04, 2013 09:58 PM IST

    Why is Nano's new TVC YouTube True View star of August?

    Nano's new TVC is YouTube True View of August.

  • Web Check: Brands you have to watch out for on YouTube Aug 24, 2013 05:43 PM IST

    Web Check: Brands you have to watch out for on YouTube

    Ignitee Digital Solution's Atul Hegde tells us what brands we have to watch out for on YouTube.

  • Cadbury most effective on YouTube's True View ad platform Aug 10, 2013 11:49 AM IST

    Cadbury most effective on YouTube's True View ad platform

    Cadbury India, Indian campaign was the most effective on YouTube's True View ad platform in July. This time, it's not a commercial, but an activation by Cadbury India that took the top honours.

  • Is Google gobbling up Indian Internet space? Jul 29, 2013 02:04 PM IST

    Is Google gobbling up Indian Internet space?

    Google has a staggering amount of control over the Indian internet space. That can't always be good

  • YouTube's True View: Shaadi.com ad rules the roost Jul 15, 2013 04:23 PM IST

    YouTube's True View: Shaadi.com ad rules the roost

    An ad, starring Chetan Bhagat for Shaadi.com in the role of matchmaker rules the roost for You Tube's True View for June.The ad was viewed more than 197,000 times for a cumulative 110 thousand minutes.

  • YouTube invests in video music site Vevo Jul 04, 2013 01:48 PM IST

    YouTube invests in video music site Vevo

    Google Inc's YouTube said that it had made an investment in online music video hub, Vvo. According to the renewed partnership, it allows Youtube to feature on Vevo's music videos on its website.

  • Wedding industry is recession proof Jun 29, 2013 07:30 PM IST

    Wedding industry is recession proof

    Weddings take place almost all around the year. The industry is huge and has an annual turnover of USD 25.5 billion. The big day is celebrated differently across the country. To make one's wedding celebration a memorable one, Young Turks captures the work of Vishal, who set up 'Wedding Filmer' in 2010.

  • How to use YouTube for business Jun 28, 2013 05:44 PM IST

    How to use YouTube for business

    In the last few years, YouTube has come up with many features that can help businesses market themselves better

  • Vodafone's Zumi Zumi ad most watched on YouTube Jun 15, 2013 02:35 PM IST

    Vodafone's Zumi Zumi ad most watched on YouTube

    Out of more than 100 Indian ads only a handful managed to rake in more than 300,000 views on YouTube‘s True View ad platform that allows users to skip ads they don‘t want to see. Vodafone‘s Zumi Zumi was the most viewed ad in May with 681700 views.

  • Is Big Data turning government into `Big Brother?` Jun 07, 2013 01:21 PM IST

    Is Big Data turning government into `Big Brother?`

    The revelations that the National Security Agency is perusing millions of US customer phone records at Verizon Communications and snooping on the digital communications stored by nine major Internet services illustrate how aggressively personal data is being collected and analyzed.

  • Rob Norman talks about changing media consumption habits May 25, 2013 04:12 PM IST

    Rob Norman talks about changing media consumption habits

    WPP owned agency GroupM's Chief Digital Officer, Rob Norman tells Story board editor Anant Rangaswami about how sites like YouTube are already whetting the appetitel of viewers and how media agencies are equipping themselves for these changes.

  • YouTube starts paid subscription service May 10, 2013 08:57 AM IST

    YouTube starts paid subscription service

    Starting Thursday, Google will allow creators to set subscription fees and accept advertisements, at their discretion, for the channels they create.

  • Google again beats Viacom in YouTube copyright case Apr 19, 2013 03:19 PM IST

    Google again beats Viacom in YouTube copyright case

    A federal judge has thrown out Viacom Inc's lawsuit accusing Google Inc of posting its programs on YouTube without permission, a year after a federal appeals court had revived the landmark copyright infringement case.

  • Korean rapper Psy's 'Gentleman' climbs YouTube heights Apr 16, 2013 03:51 PM IST

    Korean rapper Psy's 'Gentleman' climbs YouTube heights

    South Korean rapper Psy's new video, "Gentleman", rocketed up the YouTube heights with more than 82 million views on Tuesday, chasing the success of his megahit "Gangnam Style" after smashing the previous record for first-day views for songs.

  • YouTube for iOS update brings along live video streaming Apr 16, 2013 10:01 AM IST

    YouTube for iOS update brings along live video streaming

    YouTube for iOS has received a great new update thanks to which you will now be able to access live streams on your device and also be able to queue videos...

  • YouTube gets nostalgic with VHS mode on select videos Apr 15, 2013 03:51 PM IST

    YouTube gets nostalgic with VHS mode on select videos

    Yes, weve long moved over our video tapes, and have since got ourselves fancy new media for crystal clear viewing. That said, we still have some old

  • Gangnam Style's sequel garners 44 million views in 2 days Apr 15, 2013 09:58 AM IST

    Gangnam Style's sequel garners 44 million views in 2 days

    Psy is at it again! The darling of internet viral videos has released his new K-Pop track, Gentleman on YouTube, garnering 44 million views on the site since

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