The national draft e-commerce policy brings over-the-top streaming services under the e-commerce arena. As the inventory-led model is barred for foreign-funded e-commerce firms, these OTTs won’t be able to stream original content – the key to their success.
YouTube Music starts journey in a market where less than 1 percent pay to listen to music. Besides, it will have to fight a dozen streaming apps who offer both free (with advertisements) and premium services.
YouTube on Tuesday launched both free and paid version of music platforms that will offer all genre of Indian music as well as western charts.
Copyright © e-Eighteen.com Ltd All rights resderved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of moneycontrol.com is prohibited.