The much awaited ICC Cricket World Cup which has returned to the Indian subcontinent after 15 years has begun from February 19 and will be up to April 2.
Shah Rukh Khan returned to television this month with the show Zor Ka Jhatka on Imagine TV. Though Imagine TV spent a lot of money promoting the new show with Shah Rukh Khan as its main draw, opening week ratings averaged at 2.6.
Google's Senior Vice President and Chief Business Officer, Nikesh Arora is in India this week and he made time to take questions from the Storyboard community - from Larry Page to Google TV and the future of the world.
Here's a slice of what's lined up on CNBC-TV18's show Storyboard: 1200 crore rupees are riding on the ICC Cricket World Cup, the ad industry looks to clean up the mess that's the Abbys and there's a lot cooking on TV.
Over the past few months, a new guard has taken charge at some key agencies in the country. As a result of people like Ravi Kiran, Mahesh Chauhan, and Charles Cadell moving on to new and in some cases different assignments - their agencies have got a fresh set of leaders.
CNBC-TV18's Storyboard discusses brand equity of the new IPLseason, mobile number portability (MNP) and other regular features.
Did the innovative prequel to Surf Excel's latest campaign get noticed? What expectations does the Global CEO of Ogilvy-- Miles Young, have from 2011? IIM completes 50 years, what does the brand look to supply the Indian economy? And who is teh chosen one for the Storyboard Auto Commercial for 2010?