Sponsorship

Brookfield India Real Estate Trust and GIC are acquiring the two commercial assets in Mumbai and Gurugram, which have a total built-up area of 6.5 million square feet and are owned by Brookfield Asset Management’s private real estate funds.

Marketing Musings: An ephemeral world of brand recall

Thanks to technology and digitisation, customers are being continuously presented with new products, benefits, and services that are challenging consumption patterns. This is happening across categories

Real Madrid renews sponsorship deal with Emirates airline until 2026

While the parties did not disclose financial details, Spanish sports newspaper Marca reported the contract's value at about 70 million euros per year plus variables.

Parimatch News to Sponsor Rajasthan Warriors in Inaugural Ultimate Kho Kho Season

Parimatch News has signed a sponsorship deal with Rajasthan Warriors, one of six teams to feature in the inaugural season of Ultimate Kho Kho

Storyboard | Hockey 2.0. Are brands ready to play?   

The resurgence of hockey, propelled by national teams' performance at the Tokyo Olympics, has given brands an opportunity to own hockey in a manner that is impossible in a sport like cricket, say marketing and media executives.

Storyboard | Brands need to pay attention to Indian sportswomen for more than a moment

It’s time for marketers to diversify their associations with female athletes and level the playing field, say media and sports marketing executives.

Business Insight | Vivo pulls out of IPL 2020 title sponsorship deal

In this edition of Business Insight, find out how the sponsorship arrangements of the cricket league are impacted this year.

Railways mulling more advts, sponsoring uniforms to hike revenue

Minister of Railways Suresh Prabhu gave these details in Rajya Sabha during the Question Hour, where he also informed members that the government is working to complete the dedicated freight corridor by 2019 after which it is expected that the average speed of Indian trains would go up substantially by 2020.

Women mentorship: What Kotak is doing

CNBC-TV18's special show What woman really wants will address what organizations in the banking and financial services space are doing to make the pipeline of women leaders in their organizations more robust.

Pssst ... want to buy some chewing gum?

A crackdown by 'logo police' on brands being linked to the Olympics without official sponsorship rights is proving a challenge rather than hindrance for some companies who are relishing testing the limits.

The IPL money trail

Chennai ahead in grabbing most sponsors