Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.
In Novemeber last year, the court had barred Pepsi and Coke plants to use Tamiraparani river water in Tirunelvelli after a petitioner approached the court.
Soft drink giants Coca-Cola and PepsiCo appear to have become wary of the growing popularity of regional brands.
"We notice that there is indifferent conduct of the officers of the UPPCB in compliance to our directions. It has certainly caused impediment in this proceedings. Counsel representing the Board submits that he will obtain further instructions from the Board and make his submission.
Coca-Cola Co will air a two-minute commercial on a U.S. cable television news show on Monday that highlights its efforts in fighting obesity, as the soft drink industry faces increasing pressure from local governments and critics.
Just a single sugary soft drink per day may raise a man's risk of developing prostate cancer, a new 15-year study has claimed.
Researchers have developed a new computer-based approach which they claim could help heavy drinkers lower their alcohol consumption.
Food and beverages major PepsiCo India has proposed to set up a soft drink making facility in Hoshiarpur district of Punjab with expected investment of Rs 200 crore.
Coca-Cola Co plans to raise prices on its soft drinks by 3% to 4% in July, in addition to a 2% increase taken earlier this year, a company spokesman said on Friday.
PepsiCo Inc is getting ready to slim down this summer by offering a mid-calorie version of its Pepsi-Cola soft drink, an industry publication reported on Friday.