Moneycontrol PRO
you are here: HomeNewsSme news
sme news
Jump to
14 Results Found
  • Getting ahead in experience economy Oct 16, 2021 08:10 AM IST

    Getting ahead in experience economy

    Enduring value is vital to services marketing but is ignored in most discussions because marketers lay too much stress on here and now

  • ‘Customer First’ should not be reduced to just a slogan    Oct 06, 2021 07:43 AM IST

    ‘Customer First’ should not be reduced to just a slogan  

    Heavily reliant on IT, customer relationship management should focus on building enduring ties and putting the client at the centre of the process for profitability in the long term   

  • The importance of customer metrics in revenue growth Sep 22, 2021 07:14 AM IST

    The importance of customer metrics in revenue growth

    Measurement programmes must lead to improved financial results by creating satisfied and loyal customers. For that, listen to customers, take feedback seriously and keep making changes

  • Merging offline and online marketing is a smarter way to drive sales Sep 18, 2021 09:07 AM IST

    Merging offline and online marketing is a smarter way to drive sales

    E-fulfillment, or an electronic response, blended with traditional methods is the key to optimising a company's one-to-one marketing efforts

  • 7 ideas to convert footfalls into revenue Sep 08, 2021 07:36 AM IST

    7 ideas to convert footfalls into revenue

    Presentation of products or services—visual merchandising as it is known in retail industry parlance—influences a customer’s decision to go ahead with a purchase. Here is how to put your best foot forward 

  • Virtual PR is cheaper, more effective for SMEs Sep 01, 2021 07:52 AM IST

    Virtual PR is cheaper, more effective for SMEs

    The arrival of the internet followed by social media turned PR on its head but it has also offered a chance to reach millions of people at a fraction of cost. An online campaign heavily relies on two strategies, here they are

  • In digital era, content can make or break marketing Aug 25, 2021 08:27 AM IST

    In digital era, content can make or break marketing

    Experts say B2B marketers are more like publishers now. Media companies can offer good insights into generating and delivering content to the target audience

  • SME marketing in startup mode Aug 18, 2021 07:10 AM IST

    SME marketing in startup mode

     Technology and some smart planning can help draw up an affordable marketing strategy that small businesses desperately need. Here are four steps to get started  

  • 10 steps to integrated marketing communication Aug 11, 2021 09:21 AM IST

    10 steps to integrated marketing communication

    Social media has changed the way businesses communicate. It has enabled them to interact closely with their audiences and also provided cost-effective tools to draw up a brand strategy. Here is how you can make the most of it

  • Here is how to make big data work for SME marketing Aug 04, 2021 07:19 AM IST

    Here is how to make big data work for SME marketing

    Big data is not the answer to all ills but a means to get better results. Quality of data and its analysis is equally important, if not more, and can help marketers increase customer equity and revenue

  • Right metrics can drive sales growth, aide revenue Jul 31, 2021 07:58 AM IST

    Right metrics can drive sales growth, aide revenue

    Unlike other processes, sales is pretty matured and there are good performance metrics available to measure investment effectiveness

  • Implementing CRM? Here are some lessons from those who faced failures    Jul 17, 2021 07:19 AM IST

    Implementing CRM? Here are some lessons from those who faced failures  

    Customer relationship management is more than just an IT program. It is the right people executing the right processes using the best possible tools that are affordable  

  • Not on Twitter? Bad for your business Jul 07, 2021 07:20 AM IST

    Not on Twitter? Bad for your business

    In the age of digital communication, to realise their potential and that of Twitter, B2B marketers have to think smart, get the messaging right and keep at it

  • What politicians can teach us about the art of selling Jul 03, 2021 07:24 PM IST

    What politicians can teach us about the art of selling

    How do you drive better conversion in sales? Start by making a case for change from status quo, rather than delving straight into your products or services and USPs.

Sections
ISO 27001 - BSI Assurance Mark