Amidst the layoffs the company, however, said that it is confident that it will be profitable in the next 12-18 months.
"With deep regret, we have taken the difficult decision to part ways with 10-15 percent of the employees," the company said in a statement.
In 2022, Rupeek plans to grow its lender partner network from four to over 10, and its city footprint from 35 to over 120 cities. The company said that it recorded an annual disbursement run rate of $1 billion in December 2021.
The ads conceptualised by independent creative shop Womb will feature actors Manoj Bajpayee and Priyamani
Milner, along with other top VCs, is in talks to invest in gold loans startup Rupeek, nearly doubling its valuation in less than a year. Its current backers include Sequoia, Accel and Binny Bansal.
Doshi will be reporting to the founder of the company and will have the mandate to ensure system stability, developer productivity at Rupeek.