Mahindra’s Chief Design Officer, Pratap Bose talks about building on the Scorpio’s visual heritage and the importance of vehicular structural integrity in the event of a car crash
Ad executives weigh in on the changing dynamic of agency-client relationships.
Former COO, DDB Mudra Group Pratap Bose and Former Executive Director and President DDB MudraMax Mandeep Malhotra have launched their new venture called 'The Social Street'. Storyboard finds out from the duo on what they think Social Street‘s USP is.
The 10th edition of the Indian advertising industry's annual event Goa Fest will take place from April 9 to 11. However there is uncertainty around the creative Abbys. Storyboard editor Anant Rangaswami spoke with the advertising club's President to understand what they are doing to address the concerns.