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  • Health Ministry order may have a significant impact on FMCG sales: Parle Products Sep 27, 2017 01:01 PM IST

    Health Ministry order may have a significant impact on FMCG sales: Parle Products

    Health ministry bars selling of non-tobacco products from tobacco-selling shops. If it is in the interest of the society, they would have to abide by it and accept it, said B Krishna Rao, Category Head-Marketing, Parle Products.

  • Parle planning massive brand and strategy overhaul: Sources Feb 14, 2017 04:39 PM IST

    Parle planning massive brand and strategy overhaul: Sources

    The company is looking to hit Rs 1,000 crore in its 'snacks' business by 2020. It is going to rebrand its namkeen products, renaming them 'chatkeens.'

  • Parle to focus on premium brands to drive growth Jan 14, 2015 10:25 PM IST

    Parle to focus on premium brands to drive growth

    Parle Products, which owns biscuit brands like Parle-G and Monaco, wants to move away from its mass-market strategy, and focus on the premium category to drive growth, especially in urban India

  • Mouthwatering snacks market: Parle aims for a bigger bite Jan 19, 2012 09:25 PM IST

    Mouthwatering snacks market: Parle aims for a bigger bite

    The traditional namkeen market is the fastest growing segment in the food business. While everyone wants a bite, home grown brands like Haldiram's and Balaji enjoy the lion's share. CNBC-TV18's Nikita Rana gets a taste of what's on everyone's plate.

  • FMCGs set to become costlier; govt to blame? Dec 23, 2011 10:21 PM IST

    FMCGs set to become costlier; govt to blame?

    You'll soon have to pay a lot more for your favourite biscuits, chocolates, soaps or shampoo.

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