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  • Parle forays into wheat flour segment with eponymous 'Parle G' branding Jun 07, 2021 05:40 PM IST

    Parle forays into wheat flour segment with eponymous 'Parle G' branding

    “Being a staple in most households, the atta is being launched under the brand name ‘Parle G’ which is an immensely popular and trusted brand by Parle Products,” it said.

  • 2020 hindsight: As Covid wave intensifies, FMCG companies ramp up supplies to retailers and distributors Apr 26, 2021 04:27 PM IST

    2020 hindsight: As Covid wave intensifies, FMCG companies ramp up supplies to retailers and distributors

    Last year, FMCG products vanished from retail shelves as consumers scrambled to hoard products after the government announced a nationwide lockdown. Anticipating a similar spike in demand, companies such as Cargill, CavinKare and Parle Products have ensured their distributors and retailers are fully stocked up this time around.

  • Parle Products partners with IBM to drive growth Apr 22, 2021 04:13 PM IST

    Parle Products partners with IBM to drive growth

    Parle will leverage IBM's transformative hybrid cloud and artificial intelligence (AI) capabilities, along with its leading security and industry expertise with the tech major's business consulting and technology services, the two companies said in a joint statement.

  • Allow higher workforce for factories in green, amber zones to meet rising demand: Parle Products May 24, 2020 11:33 AM IST

    Allow higher workforce for factories in green, amber zones to meet rising demand: Parle Products

    With availability of labour still a challenge due to large scale migration in the wake of coronavirus induced lockdown, the government must give relaxation to food firms to even use up to 100 percent workforce in factories which are not in containment or red zones under strict standard operating procedures, said Parle Products Senior Category Head Mayank Shah.

  • Parle Biscuits FY19 profit rises 15% easing worries over growth, layoffs: Report Oct 16, 2019 09:07 PM IST

    Parle Biscuits FY19 profit rises 15% easing worries over growth, layoffs: Report

    This comes merely two months after the company warned it would have to lay off employees owing to a slump in growth and decreased demand for entry-level biscuits.

  • Parle, Manpasand Beverages join hands to share sales network Sep 04, 2017 04:07 PM IST

    Parle, Manpasand Beverages join hands to share sales network

    Under the partnership, Manpasand Beverages will have access to Parle's 4.5 million outlets across India for its flagship brand 'Mango Sip' juice, Manpasand Beverages said in a statement.

  • Manpasand Beverages, Parle Products in brand promotion deal May 29, 2017 12:42 PM IST

    Manpasand Beverages, Parle Products in brand promotion deal

    "The company is associating with Parle Products Pvt and plans to access 4.5 million outlets pan-India. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry," Manpasand Beverages said in a regulatory filing today.

  • Biscuit sales down post demonetisation, says Parle Dec 25, 2016 12:52 PM IST

    Biscuit sales down post demonetisation, says Parle

    "The momentum in consumption, which had picked up after the monsoon, was affected severely by demonetisation. The result was shaving off of about 100-150 bps from category growth," Parle Products Category Head Mayank Shah told PTI.

  • Parle enters luxury chocolate segment with Friberg brand Nov 02, 2016 04:16 PM IST

    Parle enters luxury chocolate segment with Friberg brand

    The launch of the new chocolate brand is inspired by the growing demand for luxury chocolate offerings and changing consumer preferences from traditional sweets to premium chocolates as gifting options during the festive season.

  • Revenue on mind, Parle bets on premium biscuits May 07, 2015 07:13 PM IST

    Revenue on mind, Parle bets on premium biscuits

    Parle accounts for 35 percent of the total Rs 25,000-crore biscuit market in India. Its premium product brands include Milano, Simply Good, Happy Happy and Hide and Seek while the mass brands are Parle G, Parle Marie, KrackJack and Monaco, among others.

  • Parle to focus on existing items to secure market share Jan 25, 2015 05:33 PM IST

    Parle to focus on existing items to secure market share

    Parle Products Deputy Marketing Manager Mayank Shahsaid the company had seen "fair amount of product launches" in the last two years. At present, Parle sells a range of products including Parle G, Hide & Seek, KrackJack, Monaco and Milano.

  • Parle challenges FDA action in Bombay High Court Oct 17, 2012 10:28 AM IST

    Parle challenges FDA action in Bombay High Court

    Biscuits manufacturer Parle Products said it has challenged the recent Maharashtra Food and Drug Administration's (FDA) action regarding its brand Kachha Mango Bite in the Bombay High Court.

  • Parle challenges FDA action in Bombay High Court Oct 16, 2012 09:48 PM IST

    Parle challenges FDA action in Bombay High Court

    Biscuits manufacturer Parle Products today said it has challenged the recent Maharashtra Food and Drug Administration's (FDA) action regarding its brand Kachha Mango Bite in the Bombay High Court.

  • Parle yet to receive test reports from FDA on Kacha Mango Oct 15, 2012 07:00 PM IST

    Parle yet to receive test reports from FDA on Kacha Mango

    Parle Products today said the Food and Drug Administration (FDA) has asked it to recall the stocks of its popular candy 'Parle Kacha Mango Bite' and not the 'Mango Bite'.

  • Parle-G world's No 1 selling biscuit: Nielsen Mar 04, 2011 02:09 PM IST

    Parle-G world's No 1 selling biscuit: Nielsen

    Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen, reports The Economic Times.

  • FMCG cos make packaging changes to cut cost Feb 19, 2011 12:46 PM IST

    FMCG cos make packaging changes to cut cost

    FMCG majors such as Hindustan Unilever and Parle Products are reducing their packaging costs in the face of runaway food inflation, reports The Economics Times.

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