Storyboard's Editor Anant Rangaswami is in conversation with Jeremy Rowe, MDâ€“South East & South Asia, Middle East at AkzoNobel Decorative Paints. Rowe spoke about their colour future study and how it's an important marketing tool.
After quiting Ogilvy in October, Abhijit Avasthi has launched his new venture in partnership with Ogilvy's former SVP of client services, Sonali Sehgal. The consultancy, called Sideways Consulting describes itself as a creative problem solving company.
The second edition of the Kyoorius Advertising Awards was held in Mumbai this week. Of nearly 1400 entries received, 163 entries won an in-book award and 48 bagged blue elephants.
Fortune Oil is taking forward its â€˜Ghar Ka Khana‘ campaign with the new digital initiate called â€˜Mother Exchange‘. Executed by Ogilvy, the Mother Exchange site will allow mothers from across the country to connect and share recipes with mothers in cities where their children recite.
After lying vacant for nearly six years, as part of a management restructuring, Ogilvy recently announced Kunal Jeswani who was Ogilvy's Chief Digital Officer until recently, will take over as CEO from March 1. With a digital team of around 300 people, the appointment is a clear indication of the agency‘s focus on digital, especially social media.
The EFFIES 2014: The Big Winners, the award show that recognises effective advertising hosted by The Advertising Club. The 2014 EFFIES were given out last Friday across 24 categories.
Catch Ogilvy's worldwide chief creative officer, Tham Khai Meng, talking about creativity in the digital age.
Advertising may not be the only tool to market brands but it is definitely the one that people easily connect to.
This week Ogilvy held it's own set of awards, dubbed the Envies. The agency which famously stormed out of the Abby's held at Goa Fest awarded 35 of the 350 entries. As expected, Google's Reunion commercial bagged the Most Envious award. Here's how the evening unfolded.
In CNBC-TV18‘s special show Storyboard, we take a look a look at the Abby Awards, in GoaFest, the annual ode of the advertising industry to itself. These awards honour creative excellence in advertising.
In CNBC-TV18‘s special show Story Board, Arvind Kejriwal‘s Aam Aadmi Party (AAP) reveals how it is gearing up for the 2014 assembly polls and what are AAP‘s strategies to build its brand of politics.
Get ready for our Goa Fest special. This is the Indian advertising and marketing industry's biggest and most prestigious platform jointly hosted by the AAA (Advertising Agencies Association Of India) and the Bombay Ad Club
Here is a look at the what this week's episode of Storyboard holds in store for you.
Did the innovative prequel to Surf Excel's latest campaign get noticed? What expectations does the Global CEO of Ogilvy-- Miles Young, have from 2011? IIM completes 50 years, what does the brand look to supply the Indian economy? And who is teh chosen one for the Storyboard Auto Commercial for 2010?