The government is treating celebrity endorsers as experts on products or services they promote and is imposing penalties if consumers are misled
Advertising sector watchdog ASCI has rapped Patanjali Ayurved for "false and misleading" claims in its various advertisements, including for its hair oil and washing powder brands
Advertising sector watchdog ASCI upheld complaints against 80 misleading advertisements in February, including those of ITC, HUL, Bharti Airtel, Vodafone India, Hewlett Packard India, Reliance Communication and Tata Motors.
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