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  • Storyboard | McDonald’s is going gourmet and focusing on ‘happy memories’. Here's why Oct 27, 2021 11:49 AM IST

    Storyboard | McDonald’s is going gourmet and focusing on ‘happy memories’. Here's why

    Arvind R.P., director - marketing and communications, McDonald’s India West and South, on McDonald’s completing 25 years in India and what lies ahead for the fast food giant.

  • Have put in effort to build McDonald's brand in India, says Vikram Bakshi Jul 14, 2017 07:46 PM IST

    Have put in effort to build McDonald's brand in India, says Vikram Bakshi

    The National Company Law Tribunal (NCLT) has reinstated Vikram Bakshi as the Managing Director of Connaught Plaza Restaurants (CPRL) - an equal joint venture between Bakshi and McDonald's that operates the fast food chain in north and east India.

  • New breakfast menu likely to drive growth for McDonald’s: Westlife Development Mar 28, 2017 03:43 PM IST

    New breakfast menu likely to drive growth for McDonald’s: Westlife Development

    Over the next 2-3 years, the breakfast will be the key driver of growth for Mc Donald’s, said Amit Jatia of Westlife Development.

  • Storyboard: Motorola plans to up their game with Moto Z Feb 11, 2017 03:31 PM IST

    Storyboard: Motorola plans to up their game with Moto Z

    In this episode of ‘Storyboard‘, Storyboard Editor Anant Rangaswami caught up with Jan Huckfeldt, Vice President, Global Marketing & Communications at Lenovo MBG and Motorola Mobility and discussed about the launch of the new Moto Z and Moto Z Play, their unique new features and their marketing strategy.

  • 'Good response to dosa burger, McDonald's sales set to double' Jan 16, 2017 01:24 PM IST

    'Good response to dosa burger, McDonald's sales set to double'

    Speaking to CNBC-TV18, Amit Jatia, Vice Chairman of Westlife Development, the fast food chain's master franchisee, said prices would increase 3-5 percent this year but would remain affordable.

  • On track to double restaurants, expand margins by 2022: Westlife Nov 02, 2016 12:35 PM IST

    On track to double restaurants, expand margins by 2022: Westlife

    Westlife Development envisages doubling the number of restaurants by 2022 and plans investment of Rs 150-200 crore every year on it, says Vice Chairman Amit Jatia.

  • Are delivery cos a threat to likes of Jubilant & Westlife biz Sep 23, 2016 01:37 PM IST

    Are delivery cos a threat to likes of Jubilant & Westlife biz

    There were very few restaurants, which would deliver within a specified area. Now with the advent of delivery companies like Scootsy, Swiggy and many others, the entire ecosystem has been turned on its head. Is business suffering for companies like Jubilant and Westlife Development? Mangalam Maloo of CNBC-TV18 has more details.

  • FSSAI goes into overdrive to enhance hygiene at Delhi eateries Aug 02, 2016 09:54 PM IST

    FSSAI goes into overdrive to enhance hygiene at Delhi eateries

    The food regulator FSSAI has already convinced brands like Haldirams, Mother Dairy's Safal and Starbucks to come on board for a pilot project that certifies the hygiene standards and quality of food at outlets.

  • Storyboard in conversation with Keith Reinhard Jul 09, 2016 03:08 PM IST

    Storyboard in conversation with Keith Reinhard

    In an interview to CNBC-TV18's Shibani Gharat & Sonal Dabral, Chairman & CCO of DDB Mudra India, Keith Reinhard, Chairman Emeritus, DDB Worldwide shared the campaign story of McDonalds - You Deserve a Break Today.

  • Plan to nearly double restaurants to 500 by 2022: Westlife May 06, 2016 04:32 PM IST

    Plan to nearly double restaurants to 500 by 2022: Westlife

    In the fourth quarter of FY16, Westlife Development saw an 8.4 percent rise in the same- store sales quarter-on-quarter, compared to 3.1 percent. Jatia attributed this to the launch of the new Maharaja Mac and McCafe.

  • Trying to consolidate existing revenue & bottomline: Speciality Mar 23, 2016 10:07 AM IST

    Trying to consolidate existing revenue & bottomline: Speciality

    Anjan Chatterjee, founder and MD of Speciality Restaurants says the fourth quarter so far is panning out to be flattish since discretionary spends are not very encouraging

  • Festive cheer for cos as consumers go on spending spree Nov 16, 2015 09:50 PM IST

    Festive cheer for cos as consumers go on spending spree

    Economic concerns may still be looming on the horizon, but they surely failed to deter Indians from making this a cracker of a Diwali.

  • McDonald's: Together 4 Real Apr 11, 2015 11:21 AM IST

    McDonald's: Together 4 Real

    While most brands in the Quick Service Restaurant category are trying to advertise their deals and menus, McDonald's new TVC communicates the mantra of taking a digital timeout and sharing a few moments with your loved ones. Storyboard went behind the scenes to find out how McDonald‘s plans to tell this story to its audience.

  • US-based Burger King enters India, opens outlet in Delhi Nov 13, 2014 10:00 PM IST

    US-based Burger King enters India, opens outlet in Delhi

    After a long wait, the world-famous whopper has finally made it to India! US-based fast food chain Burger King opened its first outlet in the country in New Delhi last Sunday and from the looks of it, the burgers seem to be flying off fast!

  • Vikram Bakshi offers to buyout McDonalds' 50% stake in JV Jan 30, 2014 10:09 PM IST

    Vikram Bakshi offers to buyout McDonalds' 50% stake in JV

    Bakshi today said that he would like to value the JV without taking into account the payment for the brand as all payments related to the brand goodwill have already been made

  • McCafe to make India debut, will it attract consumers? Oct 10, 2013 10:42 PM IST

    McCafe to make India debut, will it attract consumers?

    With McCafe opening its doors in India on Monday, there's one more reason to go out for a cup of coffee. For McDonald's India, McCafe represents a host of opportunities.

  • How QSR industry is coping with economic woes Aug 31, 2013 07:32 PM IST

    How QSR industry is coping with economic woes

    Quick Service Restaurants (QSR) Industry are going all guns blazing to tackle the current economic gloom by offering a range of combos and price cuts to generate demand. Rising raw material costs and steep real estate investments are not making it any easier.

  • Is brand more vital than product? Aug 08, 2013 12:23 PM IST

    Is brand more vital than product?

    Would customers be able to recognise fast food products that don't have any branding on them whatsoever? That's the risk that McDonald's France took with its latest campaign.

  • McDonalds vs Niamat Anand case: What landlords can learn Jul 19, 2013 01:56 PM IST

    McDonalds vs Niamat Anand case: What landlords can learn

    According to Harish Salve, one should agree in advance that if one overstays, they will pay for damages on the basis of market rate of the property as fixed in the ready reckoner which will save the landlord from running around getting valuation reports, putting expert witnesses.

  • DLF Vs Unitech: The mall war begins May 04, 2013 12:42 PM IST

    DLF Vs Unitech: The mall war begins

    The competition between old rivals DLF and Unitech is going to get fiercer. Both are opening malls bang opposite each other in sector 18, Noida, the area‘s retail hotspot. There is a mall here developed by the deceased liquor baron Ponty Chadha‘s Wave Group.

  • McDonald's doesn't buy potatoes from local farmers: BJP Dec 04, 2012 04:49 PM IST

    McDonald's doesn't buy potatoes from local farmers: BJP

    Continuing to support its stand against FDI in retail, the Bharatiya Janata Party (BJP) on Tuesday targeted fast food chain McDonald's and said they do not source potatoes from Indian farmers for its fries.

  • Hunger pangs, McDonalds to go for a bigger bite in India Mar 25, 2011 10:57 PM IST

    Hunger pangs, McDonalds to go for a bigger bite in India

    The hunger pangs have set in, and fast-food chain McDonalds is getting ready to tuck into a bigger bite of the Indian fast-food market. CNBC-TV18's Vineetha Athrey finds out what's on the menu.

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