This is a semi-final round of season 2 of lessons of marketing excellence. After the first semi-final, IIM Calcutta is in the lead with JBIMS Mumbai in second position. How will that shape up today? What will the leader board look like? But before that, let us take a look at case study that all semi-finalist teams are facing.
On this edition of CNBC TV18's special show Lessons in Marketing Excellence Season 2, find out more about one of the latest additions to the IIM family, IIM Indore.