Thums Up the first home-grown Indian beverage brand, scaling to a billion dollar sales
"We have been getting into new categories and we will be getting into sparkling drinks with juices. We are now getting into dairy segment with Vio in two flavours in the value added dairy category," Coca Cola India & South West Asia President Venkatesh Kini told reporters here.
Today, Bisleri commands 60 percent market of the Rs 1,000 crore retail packaged water segment.
After having sold his brands like Thums-Up and Limca to global giant Coca Cola, Chauhan declared that he would never even consider selling the brand Bisleri. Giving his view on FDI in retail, Chauhan believes it will not have any effect on the economy as opposed to general opinion that FDI will help the economy to grow fast.
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