A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.
Spread over 12 acres, the store located in Nagasandra, right next to the metro station, is so far the retailer's biggest store in India at 4,60,000 sq ft.
The newly opened store in Bengaluru is located in Nagasandra and spreads over an area of 12.2 acres with 4,60,000 sq ft of commercial space, making it the biggest IKEA store in India. The store began welcoming customers from June 22. It offers a range of well-designed, affordable home furnishing solutions.
The Swedish retailer’s India CEO says local sourcing will gradually be increased to 50%. The Bengaluru store currently employs around 1,000 people.
Twenty seven percent of the store’s 7,000 type of products are produced in India. Currently, 48 percent of its workforce are women in the store. Additionally, IKEA plans to employ 10,000 in the state by 2030.