At present, retail orders on ONDC mostly consist of food delivery, a significant but a lot smaller number of grocery orders and low-single-digit percentage points of home decor.
Zomato’s focus on growth may lead to delays in its short-run profitability targets but strategic initiatives hold the possibility of building a more sustainable business model with high-quality growth
The moment the home delivery option was turned on, it freed up restaurateurs to think beyond their pre-existing menus. The field was wide open.
More orders were placed for Momos on Zomato than Samosas and Vada Pavs.
Increasing business during the pandemic landscape may sound strange, as the food and beverage industry is struggling to find its feet, but some verticals trying to fuel this industry have inadvertently received an impetus for growth.
Ordering in is now an indispensable part of daily life. That’s why restaurants are getting that sinking feeling.