The moment the home delivery option was turned on, it freed up restaurateurs to think beyond their pre-existing menus. The field was wide open.
More orders were placed for Momos on Zomato than Samosas and Vada Pavs.
Increasing business during the pandemic landscape may sound strange, as the food and beverage industry is struggling to find its feet, but some verticals trying to fuel this industry have inadvertently received an impetus for growth.
Ordering in is now an indispensable part of daily life. That’s why restaurants are getting that sinking feeling.