Eros Now, the online video streaming platform owned by Eros International will offer its Bollywood and Indian regional content library to Ooredoo users in Qatar
According to Jacob, the partnership will help Eros Now simplify its video processing workflow by moving the platform’s OTT workflow to the cloud and reducing costs.
As more Indians are going online, the airwaves are emerging as the latest frontier in the battle for eyeballs
Thanks to this move, consumers will be able to access Eros Now within the Jio ecosystem while the telecom operator will give Eros Now an opportunity to get new subscribers throughout urban and rural India.
In broadcasting, OTT is the delivery of audio, video and other media over the Internet, without the need of a cable subscription from a Multiple-System Operator (MSO), who is usually in control of distribution of the content.
Analysts are bullish on the stock post March quarter results. IDBI Capital has a buy rating with a target price of Rs 285 per share with a believe that the best period for content monetisation for Eros is yet to come. It has also increased FY17/18 earnings per share (EPS) by 8/4 percent.
The media firm also assured that the positive growth and momentum in Q1 results continued into Q2 with a further string of hits.
This partnership would allow Eros Now to showcase Zee's television content ranging from serials and soaps to reality shows.
Eros International Media today said its on-demand entertainment portal Eros Now has acquired world wide rights of Zee TV shows.