Dhawan, apart from funding the company, has also inked a "long-term association" which makes him the brand ambassador of EatFit - the flagship entity under Curefoods.
"The pandemic years have been quite a blur... fitness played a key role in helping me navigate it."
They gained traction as the pandemic forced people to stay indoors and order food online. Now, cloud kitchen brands are looking to broaden their footprint across the country.
Sbarro is a global pizza brand that specialises in New York-style pizzas and is currently present in 630 locations across 28 countries, Curefoods said in a statement.
The cloud kitchen startup is likely valued in the range of $250-$400 million, according to industry sources.
The company currently has more than 20 brands in its portfolio and is looking to have 35-40 in its stable by the end of 2022