Content

Platforms vs Publishers: Can the twain come together?

Contemporary Indian media landscape reveals a structural tension. Those who produce the news do not control its dissemination. And those who can disseminate news through their digital platforms do not possess the credibility nor the capacity for generating news. The only way forward would be cutting an acceptable and fair deal at the earliest for sharing revenue

Can Content Be Accessed Without Internet? | Telcos, Smartphone Makers Oppose India's D2M Plans

The Department of Telecommunications (DoT) is currently exploring the potential adoption of a groundbreaking technology known as Direct-to-Mobile. This technology enables the broadcasting of videos and other multimedia content directly to your mobile phones, without the need for an active internet connection. But, how does it work? And, will it be for free? Watch this video to find out.

Twitter rival Koo integrates ChatGPT to help users create content

ChatGPT is an artificial intelligence bot that can create prose in response to prompts and has set off a tech industry craze over generative AI.

Infotainment channels are the next big thing. Here’s why

Infotainment is not a new concept; what is making it exciting now is personalised content, increased use of technology such as AR and VR to enhance the viewer experience, and a high level of engagement between creators and their audience.

Facebook owner Meta removing content backing Brazil assault

Tens of thousands of supporters of Brazil's far-right former President Jair Bolsonaro smashed presidential palace windows, flooded parts of Congress with a sprinkler system and ransacked rooms in the Supreme Court in a more than three hour uprising.

Contentstack bags $80 million in Series C funding led by Georgian, Insight Partners

Georgian’s Lead Investor Emily Walsh to join the Contentstack board along with Contentstack CFO David Overmyer

Edtech Consortium firms spend Rs 3,500 crore to boost learning ecosystem

This comes at a time when edtech startups are treading water as offline classes open up and growth stagnates for new-age technology companies providing online education. The sector, which grew manifolds with investors pouring in funding during the pandemic, is now witnessing a funding dry-out.

Prosus-backed Good Glamm Group restructures business; to expand global ops

The consolidation will help the company to focus on structural synergies and will also drive 'cross-division revenue synergies,' The Good Glamm Group said. The consolidation is a move towards integrating its 11 acquisitions, the company said.

Storyboard18 - Stacks & Strategies | Influencer marketing meets ad tech

Correlation between content, clicks, and conversions

India weighs panel to rule on appeals against social media takedowns

The remarks came in a document seeking public comment on amendments to IT rules that took effect last year, aiming to regulate content and spur firms to respond faster to legal requests to remove posts and give details of message originators.

Four stages in the evolution of the creator economy

This is the age of the solopreneur. The evolution of the creator economy will now rely on building businesses around these creators

Storyboard18 | Content is the key to the kingdom, as competition intensifies amid new-age brands

New-age firms are acquiring content companies to get more control over output, as they increase focus on a content-first approach for customer acquisition.

Storyboard | ‘Big 4’ ad holding companies got too big: Stagwell’s Mark Penn

Mark Penn, chairman and CEO, Stagwell, and Ashish Khazanchi, managing partner, Enormous, on their plans for the India market and their views on the big ad holding companies.

Storyboard | The Indian premier M&E league

Decoding the changing dynamics in the media and entertainment industry, and the implications for advertisers.

Storyboard | From masters of pop - BTS to chess grandmasters, the top trends on YouTube

The Google-owned platform’s Brandcast 2021 report also highlights YouTube's role in users' learning and upskilling endeavours.

Meet Pratilipi, the content startup shaping the future of reading, writing and publishing

Content startup Pratilipi's monetisation plans may indicate the future of both reading and entertainment

Creators and the power of internet communities

Internet communities, with their shared interests and passions, can be the next big thing in commerce, as creators can directly reach their audience bound together by a strong sense of community

Like Australia, India should enact law to make tech giants pay for news content: Sushil Modi

BJP leader and Rajya Sabha member Sushil Modi also said that he was planning to write to the Information and Broadcasting Ministry regarding the same.

EXCLUSIVE | Our decision overrides Facebook’s: Sudhir Krishnaswamy, only Indian on oversight board

The board will look to enlarge the domain of freedom of speech but also preserve dignity and equality on the platform, says Krishnaswamy.

Twitter adds more safety tools, will curb abusive accounts

It is the second time in three weeks the company has released new ways to root out abusive content. It's a sign Twitter is getting more serious about the issue; it's faced criticism for not doing more in the decade since its founding.

YouTube depends on community members for reviewing content

On dealing with videos uploaded on YouTube threatening security issues, he said, "Lot of cases are there where the law of the land is very important. That's where we work with the local governments and that happens globally. Where they have specific requests, we obey."