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5 Results Found
  • Stories that stick: Finding a story that demonstrates your uniqueness Nov 13, 2021 03:03 PM IST

    Stories that stick: Finding a story that demonstrates your uniqueness

    We all have stories in us. The story that defines who we are, what our values are and what makes us unique. Trouble is, we rarely pause to find that story.

  • Kill jargon, before jargon kills your message Oct 15, 2021 04:41 PM IST

    Kill jargon, before jargon kills your message

    Using jargon often raises more questions than it answers. The goal of a communicator should be to avoid jargon from creeping into press releases and presentations.

  • What’s location got to do with your social media strategy? Sep 04, 2021 08:39 AM IST

    What’s location got to do with your social media strategy?

    Businesses need to be on the right social media platform. Being everywhere doesn't beef up your message.

  • Review | 'What’s Your Story?' is a handy guide to content strategy in a hyperconnected world Aug 28, 2021 04:29 PM IST

    Review | 'What’s Your Story?' is a handy guide to content strategy in a hyperconnected world

    The book does not demand to be read from cover to cover. Once you zero in on the skills that you need to hone, check out the relevant chapter and explore it slowly.

  • The 5 Best Ways to Create Evergreen Content Aug 17, 2015 12:22 PM IST

    The 5 Best Ways to Create Evergreen Content

    In general, two types of successful content exist: Topical content that is relevant now and will lose its influence over time, and evergreen content that is pertinent now and will continue to be in the future.

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