'Lingerie has always been spoken in hushed voices and there was no interest in it as such,' co-founder Neha Kant said.
Lingerie retailer Clovia is betting on Tier II and Tier III cities to drive sales in the post-pandemic era.
Reliance Retail acquired Clovia earlier this week after buying Amante and Zivame last year. What’s fuelling the interest in this segment?
Clovia, a bridge-to-premium D2C brand for women's innerwear and loungewear, is owned and operated by Purple Panda Fashions Private Limited.
Sharen Jester Turney, who will help Clovia with business strategy, category and international expansions, is big on omni-channel strategy for retail companies.
The company will use this money for product and technology development, scaling up the brand portfolio and expansion.
"We create over 200 fresh styles in lingerie every month and none of our inventory is more than 45 days old," Pankaj Vermani, CEO Clovia, tells Moneycontrol
The company which last raised an undisclosed amount in Series A round from IvyCap Ventures in 2015 and targets to turn profitable in 18 months.
Clovia, India’s fastest growing lingerie brand, launched its activewear range on the occasion of International Yoga Day on June 15th. The ...
Clovia, ...