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  • Retail biggies make a beeline for ethnic wear market in India Sep 16, 2021 06:02 PM IST

    Retail biggies make a beeline for ethnic wear market in India

    Reliance Retail last week announced the launch of its ethnic wear brand Avantra. Aditya Birla Fashion and Retail Retail, which has mainly catered to the Western wear market in the past, acquired stakes in eponymous ethnic labels like Tarun Tahiliani and Sabyasachi earlier this year. Titan Company, too, is engaged in a renewed push of its ethnic range under Taneira. Why has the Rs. 1.5 lakh crore ethnic wear market attracted these retail giants now?

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