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The journey from farm to glass

June 03, 2021 / 10:06 AM IST
African man hand holding wheat ear in sunny field - Black male walking through grain harvest in hot summer day - Concept of ancient human rural activities and love for result of hard work

African man hand holding wheat ear in sunny field - Black male walking through grain harvest in hot summer day - Concept of ancient human rural activities and love for result of hard work

With a long-term vision to build a resilient company for the next 100+ years, the world’s  leading brewer, AB InBev, is working towards achieving its 2025 Sustainability Goals  focused on  Smart Agriculture, Water Stewardship, Circular Packaging and Climate Action.

Committed to delivering the highest quality products to consumers, AB InBev’s global Smart Agriculture goal facilitates the company’s best-in-class brewing process with the finest grains. To achieve this, AB InBev is building a community of skilled, connected and financially empowered farmers globally, across 13 countries and five continents.

Leveraging scientific research, traditional knowledge and cutting-edge technology, AB InBev is working closely with farmer communities across the world to cultivate superior variants of local crops such as corn, rice, barley, hops, cassava and sorghum.