May 25, 2022 06:19 AM ISTMarketing is as much about communication as brand building and classrooms are the best places to start bringing them together
May 18, 2022 06:20 AM IST Research says most people do not evaluate a product or service based on scientific findings. They depend on the evaluation of those who have used the product or service
May 14, 2022 08:10 AM IST Employee loyalty is much coveted, especially in uncertain times. In SMEs, the owner or the founder is the anchor for loyalty but as the younger workforce comes in, the dynamic is changing
May 07, 2022 12:06 PM IST SMEs don’t have the luxury of resources to launch targeted ad campaigns for different sets of consumers but there are some universal themes that they can work with
April 30, 2022 11:04 AM IST Catchy jingles, glitzy ads won’t cut it anymore. In the age of digital media, businesses never had it so easy to communicate with consumers and there lies the rub
April 27, 2022 06:11 AM IST Businesses, big or small, have to be prepared for a crisis. The ability to manage the challenge can make or break a company. Putting in place a communication strategy is a good start
April 23, 2022 10:17 AM IST There is no leadership playbook for SMEs because of the sheer diversity of the space but one rule is universal—it starts from the top
April 16, 2022 12:17 PM IST In a business world that is facing numerous headwinds—from Covid, inflation to quality concerns— SMEs must learn how to manage crises
April 09, 2022 07:15 AM IST The ability of callers to address customer queries or explain a product or a service can make or break the campaign. Plan wisely
April 06, 2022 07:24 AM IST As a vast amount of information is consumed through mobile phones and other hand-held devices, SMEs must redesign their email marketing and websites for such users
March 30, 2022 12:13 PM IST Emails can be an effective marketing tool but one size doesn’t fit all and not all mails are read on just desktops, time to hit the refresh button
March 26, 2022 07:28 AM IST Digitalisation is the way forward as businesses go online. Technology is the disruptor but it can also help SMEs grow and expand, here is how
March 25, 2022 01:17 PM IST With multiple levels of integration still ongoing, 40 percent of recurring payment mandates are still failing. Many subscription-based businesses have moved from monthly to annual models.
March 19, 2022 07:22 AM IST The social media revolution gad changed the way brands and companies communicate with consumers and SMEs have to get used to the digital age
March 12, 2022 10:57 AM IST Align key performance indicators with business strategy. Don’t just cut paste KPIs, design them according to your needs and outcomes
March 05, 2022 11:14 AM IST A loyalty programme can turn invisible shoppers into volunteers and profitable customers, provided the plan is thought through and implemented keeping in mind customer behaviour
March 02, 2022 08:58 AM IST Clients need to know they are being understood—their needs, expectations as well as concerns. The sales team has to keep these in mind if wants more customers
February 19, 2022 11:05 AM IST Hospitals offer a big captive audience—doctors, patients, families, visitors and nursing staff among others—but the trick is to reach out to them in a sensitive and an informed manner
February 16, 2022 11:10 AM IST Buyers are looking for openness, transparency and a more collaborative relationship and social media makes all of it possible
February 09, 2022 06:52 AM IST There is a lot of data flying around and it is vital to have a data strategy in place while drawing a marketing plan
February 05, 2022 07:24 AM IST The strategy of an organisation should be linked to the long-term relationship of customers and must have the support of the top leadership for it to succeed.
February 02, 2022 11:06 AM IST Do we understand customer loyalty? Crores of rupees spent on marketing and advertising encourage customers to be disloyal, so how do you retain your customer? Read on
January 26, 2022 07:27 AM IST There is a lot to choose from but before investing in customer relationship management software, it is important to understand the needs of your business, sales team and what works the best for you
January 22, 2022 07:31 AM IST A pricing problem doesn't always mean a problem with the price. It could be on account of any of the several aspects of marketing, we tell you how
January 20, 2022 07:49 AM IST In the past two years, fintechs have developed underwriting models for SME-lending, backed by access to data. With fintechs set to cater to more demand, analysts weigh in on the risks these new models could carry.
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