September 22, 2021 07:14 AM IST
Measurement programmes must lead to improved financial results by creating satisfied and loyal customers. For that, listen to customers, take feedback seriously and keep making changes
- September 18, 2021 09:07 AM IST
E-fulfillment, or an electronic response, blended with traditional methods is the key to optimising a company's one-to-one marketing efforts
- September 11, 2021 08:23 PM IST
Activities in construction and renovation have been on a pick-up for the past few months leading to return of migrant workers for gainful deployment, it said.
- September 08, 2021 07:36 AM IST
Presentation of products or services—visual merchandising as it is known in retail industry parlance—influences a customer’s decision to go ahead with a purchase. Here is how to put your best foot forward
- August 26, 2021 06:56 PM IST
"The new rules will enable the industry to fully leverage technology to drive innovation in critical growth sectors. From precise interventions in farming over large areas to delivering medicines in far reaches of the country to delivering goods with zero human contact," Nasscom said.
- August 25, 2021 08:27 AM IST
Experts say B2B marketers are more like publishers now. Media companies can offer good insights into generating and delivering content to the target audience
- August 18, 2021 07:10 AM IST
Technology and some smart planning can help draw up an affordable marketing strategy that small businesses desperately need. Here are four steps to get started
- August 11, 2021 09:21 AM IST
Social media has changed the way businesses communicate. It has enabled them to interact closely with their audiences and also provided cost-effective tools to draw up a brand strategy. Here is how you can make the most of it
- August 04, 2021 07:19 AM IST
Big data is not the answer to all ills but a means to get better results. Quality of data and its analysis is equally important, if not more, and can help marketers increase customer equity and revenue
- July 31, 2021 07:58 AM IST
Unlike other processes, sales is pretty matured and there are good performance metrics available to measure investment effectiveness
- July 28, 2021 01:20 PM IST
Measures to bolster demand, investments, exports and employment generation are needed to help the economy, including micro, small and medium enterprises, to recover from the pandemic fallout, the committee said.
- July 17, 2021 07:19 AM IST
Customer relationship management is more than just an IT program. It is the right people executing the right processes using the best possible tools that are affordable
- July 07, 2021 07:20 AM IST
In the age of digital communication, to realise their potential and that of Twitter, B2B marketers have to think smart, get the messaging right and keep at it
- July 06, 2021 04:29 PM IST
The collaboration will also address the existing credit gap by offering instant loans to small merchants and entrepreneurs across India that are unable to access formal credit.
- July 03, 2021 07:24 PM IST
How do you drive better conversion in sales? Start by making a case for change from status quo, rather than delving straight into your products or services and USPs.
- June 30, 2021 10:05 PM IST
In a tweet Modi said, 'An important Cabinet decision that will provide additional financial support to key projects relating to various sectors particularly healthcare and medical infrastructure.'
- June 29, 2021 09:18 PM IST
Sitharaman further urged the ministries to explore Public Private Partnership (PPP) mode for viable projects, the finance ministry said in a statement.
- June 26, 2021 08:23 AM IST
Sigma and other quality programmes that rely heavily on satisfaction metrics won't help unless they focus on driving desirable customer behaviour.
- June 25, 2021 05:20 PM IST
Input costs have soared as wholesale inflation is at a record 12.9 percent, but customers are not willing to renegotiate pre-booked orders, which forces MSMEs to sell at a loss and fire employees
- June 23, 2021 08:25 AM IST
How do we manage tough customers and keep them satisfied while ensuring that our employees are also happy?
- June 19, 2021 09:03 AM IST
The data that CRM systems provide is rich but challenging source for marketing research.
- June 16, 2021 01:28 PM IST
Let us look at some of these beliefs they try to push to their clients.
- June 12, 2021 09:34 AM IST
Just as individuals, businesses that find mates will be healthier and happier because they can share and leverage precious resources.
- June 09, 2021 12:03 PM IST
B2B marketing: Rarely does a company see a return on any investment in marketing the company brand among the buyers of those services and products marketed under their own individual names
- June 08, 2021 07:52 PM IST
The last date for submission of expression of interest is June 19, the bank said, adding the completion of due diligence will take place on the same day.