BJP releases ‘Mai hi Dulha’ and ‘Ravan’ advertisements to mock infighting among INDIA bloc

The ads highlight the contradiction within the opposition bloc in a sleek way where the message isn’t lost

Election campaigns are remembered for their innovative sloganeering and advertisements that resonate with the electorate. The Bharatiya Janata Party and its principal opponent Congress have left no stone unturned to target each other with catchy sloganeering that tend to capture the perceived shortfall and apparent weakness of each other.

One such attempt by the saffron party was when it unveiled a video titled 'INDIA Alliance Mein Fight, Main Hi Dulha Hun Right,' the video was shared on the party's official handle on March 26.

The video aims to shed light on the apparent 'infighting' within the bloc regarding the selection of a common candidate. Political parties have routinely resorted to such campaign strategies that serve as a pointed commentary on the internal dynamics of the Opposition.

Lasting 2.23 minutes, the video attempts to convey that leaders within the INDIA bloc perceive themselves as contenders without reaching a consensus on a single candidate to lead the charge against Prime Minister Narendra Modi's NDA in the forthcoming elections.

According to a report on News18, the idea germinated from Prime Minister Narendra Modi’s reply to the debate on the Motion of Thanks to the President’s address in the Lok Sabha on February 5. It was supposedly his most direct attack on the disharmony of the INDIA bloc.

In the video, Congress MP Rahul Gandhi seemingly takes center stage, engaging in a marriage discussion with the bride character, who appears overwhelmed by the multitude of contenders.

Alongside Rahul Gandhi, the characters in the video bear striking resemblances to leaders such as Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Lalu Prasad Yadav, and his son Tejashwi Yadav, among others. As the interaction progresses, tensions escalate, culminating in a physical altercation among the leaders.

After the video became an instant hit on social media, the saffron party released the second advertisement showcasing the same set of people as Ravan’s 10 heads where the central figure remains a Rahul Gandhi lookalike who goes to a shop and says: “Company ka naam fir se change ho raha hai. Toh naya label banana hai.”

Once again, a fight ensues the moment the shopkeeper asks which family the new label will be built around. The shopkeeper laughs and says, “Changing a label doesn’t make Ravan Lord Ram”.

As the election season unfolds, such  messaging strategies and maneuvers are likely to become more regular, shaping the narrative and influencing voter perceptions.