Here are the five factors that likely led to the huge win for BJP in Uttar Pradesh assembly elections.
The Narendra Modi-led Bharatiya Janata Party is likely headed for a clean sweep in Uttar Pradesh.
Data at 10 am shows the ruling party may win close to 285 seats in the 403 member state assembly.
Here are the five factors that likely led to the huge win for BJP in Uttar Pradesh.
Prime Minister Narendra Modi's immense popularity with the masses has likely worked in BJP's favour. The Prime Minister is seen as the face of the landmark demonetisation decision, which seems to have gone down well with masses.
Analysts said voters believe the PM is sincere in his promise to crack down on black money.
The PM actively participated in the campaign trail and promised to put development on fast track.
Despite the hardships faced by people, the poor and the middle class believe that the decision hit rich tax evaders hard. The common perception in people is that it is a good move and will help the country in the long run.
Support from SCs
While detailed data is not available, analysts believe the scheduled castes (except the Jatavs who tend to vote for BSP) likely voted for the BJP as they feel marginalised under a Samajwadi Party rule.
The RSS mobilised its cadre in full force in UP, unlike during the Bihar 2015 upset, when the RSS chief Mohan Bhagwat's statement on reservations was thought to have worked against the BJP.
Reports suggest the RSS also played a role in playing peacemaker between warring factions of the state BJP unit and tried to persuade dissatisfied candidates who did not win tickets.
Yadav family infighting
The infighting in the Yadav family, with party patriarch Mulayam Singh Yadav siding with brother Shivpal Yadav and against his son, CM Akhilesh, likely hurt the SP's prospects.
Yadav senior also stayed away from campaigning. In the second last phase, Mulayam's second wife Sadhna attacked Akhilesh in an interview that was seen as hurting the CM's image.