Despite the hardships faced by people, the poor and the middle class believe that the decision hit rich tax evaders hard. The common perception in people is that it is a good move and will help the country in the long run.
Support from SCs
While detailed data is not available, analysts believe the scheduled castes (except the Jatavs who tend to vote for BSP) likely voted for the BJP as they feel marginalised under a Samajwadi Party rule.
The RSS mobilised its cadre in full force in UP, unlike during the Bihar 2015 upset, when the RSS chief Mohan Bhagwat's statement on reservations was thought to have worked against the BJP.
Reports suggest the RSS also played a role in playing peacemaker between warring factions of the state BJP unit and tried to persuade dissatisfied candidates who did not win tickets.
Yadav family infighting
The infighting in the Yadav family, with party patriarch Mulayam Singh Yadav siding with brother Shivpal Yadav and against his son, CM Akhilesh, likely hurt the SP's prospects.
Yadav senior also stayed away from campaigning. In the second last phase, Mulayam's second wife Sadhna attacked Akhilesh in an interview that was seen as hurting the CM's image.