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Last Updated : Aug 18, 2020 07:14 PM IST | Source: Moneycontrol.com

In pics | Dream11 replaced Chinese company Vivo to become the title sponsor for IPL 2020

Fantasy sports platform Dream11 bagged title sponsorship for Indian Premier League (IPL) 2020 for Rs 222 crores edging out edtech firms like Byju’s and Unacademy.

Fantasy sports platform Dream11 bagged title sponsorship for Indian Premier League (IPL) 2020 for Rs 222 crores edging out edtech firms like Byju’s and Unacademy. Due to the anti-China sentiment, Chinese company Vivo had pulled out from being the title sponsor of this year’s IPL. With this IPL sees four different companies taking hold of the title sponsorship since the beginning of the league. (Image: Twitter)

Fantasy sports platform Dream11 bagged title sponsorship for Indian Premier League (IPL) 2020 for Rs 222 crores edging out edtech firms like Byju’s and Unacademy. Due to the anti-China sentiment, Chinese company Vivo had pulled out from being the title sponsor of this year’s IPL. With this IPL sees four different companies taking hold of the title sponsorship since the beginning of the league. (Image: Twitter)

Along with the growth in fees, the cricketing event has also seen more brands interested in getting the title sponsorship deal. Companies as diverse as DLF, Pepsi and Vivo (present sponsor) have been associated with the event as the title sponsor. (Image: Moneycontrol)

Companies as diverse as DLF, Pepsi and Vivo have been associated with the event as the title sponsor. Along with different brand names, the title sponsorship fees of IPL has seen an exponential growth. From Rs 200 crore to Rs 2,199 crore, the title sponsorship of IPL is an indicator of the eye-popping valuation the franchise-based league enjoys. (Image: Moneycontrol)

Representative Image

DLF | Title sponsor from 2008 to 2012. DLF was almost synonymous with the IPL in the initial years. With a large audience and viewership across the country, DLF asserted itself as a trusted brand among the Indians. During 2008-2012, DLF witnessed a downturn in sales and was looking to reduce its debts (approximately Rs 227 billion) by selling various assets in March 2013. They also went against renewing the IPL deal. (Image: PTI)

In came Pepsi but its association with the cash-rich league did not prove to be beneficial for the brand. When IPL got mired in the match fixing controversy in 2013, it resulted in negative publicity for the league. (Image: Reuters)

Pepsi | Title sponsor from 2013 to 2015. Then came Pepsi but its association with the cash-rich league did not prove to be beneficial for the brand. When IPL got mired in the match fixing controversy in 2013, it resulted in negative publicity for the league. (Image: Reuters)

The Rs 3.96 billion (Rs 396 crore) deal with Pepsi signed in 2013 was almost double of the first 5 seasons before Pepsi reportedly pulled out of the 5-year deal in October 2015 and paid only Rs 2.38 billion (Rs 238 crore) for the 3-year sponsorship deal because of the substantial controversy involved in the match-fixing scandal. (Image: Moneycontrol)

The Rs 3.96 billion (Rs 396 crore) deal with Pepsi signed in 2013 was almost double of the first 5 seasons before Pepsi reportedly pulled out of the 5-year deal in October 2015 and paid only Rs 2.38 billion (Rs 238 crore) for the 3-year sponsorship deal because of the substantial controversy involved in the match-fixing scandal. (Image: Moneycontrol)

Vivo | Title sponsor from 2016 to 2017 and 2018 to 2022. After Pepsi's exit, the Board of Control for Cricket in India (BCCI) transferred the sponsorship rights to Vivo for Rs 190 crore for the 2016 and 2017 seasons before going on to seal the rights with a winning bid of Rs 2,199 crore for the next five seasons. Due to the anti-China sentiment, Chinese company Vivo, had pulled out from being the title sponsor of this year’s IPL. (Image: Moneycontrol)

Vivo | Title sponsor from 2016 to 2017 and 2018 to 2022. After Pepsi's exit, the Board of Control for Cricket in India (BCCI) transferred the sponsorship rights to Vivo for Rs 190 crore for the 2016 and 2017 seasons before going on to seal the rights with a winning bid of Rs 2,199 crore for the next five seasons. Due to the anti-China sentiment, Chinese company Vivo had pulled out from being the title sponsor of this year’s IPL. (Image: Moneycontrol)

First Published on Aug 18, 2020 07:09 pm
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