FutureBrand Index 2020 | World’s top 10 brands based on perception study
The FutureBrand Index is a global perception study that reorders PricewaterhouseCoopers’ (PwC) Global Top 100 Companies on perception strength rather than financial strength.
Global brand transformation company FutureBrand has released its 2020 Index on world’s 100 leading firms that are rising while dealing with challenges and how they have fared over the past year. The FutureBrand Index is a global perception study that reorders PricewaterhouseCoopers’ (PwC) Global Top 100 Companies on perception strength rather than financial strength. The past few months amid the coronavirus global outbreak have signified a challenging time where corporates have been tested, particularly in terms of how they have behaved towards their customers and staff during this crisis and how this has impacted on what they have currently perceived. These perceptions dictate the most and least desirable brands people want to work for, do business with and respect. Here are the top 10 brands as per FutureBrand Index 2020.
Rank 10 | Company: Netflix | Sector: Consumer services | Country: The United States of America | PWC 2020 position: 39 | FBI global ranking 2018: 15
Rank 9 | Company: PayPal | Sector: Industrial | Country: The United States of America | PWC 2020 position: 75 | FBI global ranking 2018: New entry
Rank 7 | Company: Microsoft | Sector: Technology | Country: United States of America | PWC 2020 position: 2 | FBI global ranking 2018: 12 (Image: Reuters)
Rank 6 | Company: Nike | Sector: Consumer goods | Country: United States of America | PWC 2020 position: 57 | FBI global ranking 2018: 6 (Image: Reuters)
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