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Zomato and Grofers are both food delivery companies but the similarity ends there

Zomato’s entry into online grocery may appear as a natural extension, but online grocery is much more than delivery of goods

April 16, 2020 / 09:04 AM IST
Zomato and Grofers are both food delivery companies but the similarity ends there

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Zomato is reported to be considering buying Grofers in all-stock deal valuing $750 million. The company has, however, denied acquisition talks. While time will tell if this was a rumour or fact, let's look at the possible logic behind a combination. Online grocery is not entirely new territory for Zomato. The company had, earlier this month, started grocery delivery through Zomato Market across more than 80 cities. Zomato’s entry in the online grocery market was to leverage the absence of online grocers in the current...

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