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Will FMCG companies succeed in building a bridge to better profitability?

The success of bridge packs is crucial for FMCG companies but depends on their ability to break entrenched consumer habits

June 28, 2022 / 01:38 PM IST
Will FMCG companies succeed in building a bridge to better profitability?

Consumer companies thrive on making and breaking habits. We have normalised paying for airline seats, even middle ones in some airlines, forgetting that if we land up in time we would get that seat for free. We don’t bat an eyelid when asked to pay for drinking water. We pay a premium for Tatkal and then a premium for premium Tatkal too, ignoring the fact that if seats were not blocked for Tatkal we would have anyway got a...

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