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    HomeNewsOpinionUpwardly mobile consumers are shaking up the FMCG market

    Upwardly mobile consumers are shaking up the FMCG market

    Data from NielsenIQ on growing preference for premium brands across categories, driven by new channels such as Quick Commerce, poses tough questions for listed FMCG companies and their investors

    Ravi Ananthanarayanan
    October 28, 2024 / 13:36 IST
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