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    HomeNewsOpinionSocial media’s big bet: the shopping revolution will be livestreamed

    Social media’s big bet: the shopping revolution will be livestreamed

    Internet platforms including TikTok, YouTube and Amazon say the future of retail is live ecommerce, but early experiments in the UK and the US suggest there’s still a long way to go

    Financial Times
    ©The Financial Times Limited 2020 Aug 11, 2022 / 01:05 PM IST
    All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.
    (Representational Image: Solen Feyissa via Unsplash)
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