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HomeNewsOpinionMarketing Musings: Would you buy wine sold in jerry cans? 

Marketing Musings: Would you buy wine sold in jerry cans? 

Is the function of packaging merely utilitarian or is it an intrinsic part of the brand personality? 

July 12, 2023 / 08:55 IST
Is the function of packaging merely utilitarian or is it an intrinsic part of the brand personality?
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